Kopal Collaborations | The Kuku Dress

Sustainable fashion - Fabric defect or is it just the signature of human hands?

Every now and then I hear words about handmade fabric—'cut yarn', 'double yarn', 'misprint', 'hole', 'floating thread', 'stain', etc.—branding it as defective.  They feel the fabric is of inferior quality because its not perfect, and they are correct—it is NOT perfect.  But that is not the point of this ethical fashion brand, to be perfect.

By being part of the slow fashion movement, every single piece of clothing that we make is important to us, and each piece has a story and meaning. Every piece is handmade by artisans in India. Which means each piece of our ethical fashion brand is unique. How amazing it feels to wear something you know does not exist twice. 

Seeing the beauty of sustainable fashion will make you realize why fast fashion is no longer an option when you want to treat this world how it should be treated.

The cloth is human.  Handmade and with flaws.  But that's what makes it unique and special.  

Just like you and me ❤️

We live in a society where if it isn't perfect then it doesn't meet our standards,  if it isn't visually right we don't 'like' it.  There is beauty and curiosity in defective.  It's different and there is a story there, and not boring and within 'compliance' as being perfect. 

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