At Kopal, we create sustainable fashion based not only on what we love to wear ourselves, but based on my ideals, my upbringing, and my dreams. Each piece we create is sustainable, comfortable, unique and made of the best quality fabrics, made by hand by my own tiny team in India, the place of my birth.
And whilst I am incredibly proud of my designs, and what I have built, I find myself more and more asking what is sustainable, and what does it actually mean? Sustainability means that we create only what we can sell, in a manner that is both conscious and cautious of both the environment, and the people who make them. We hire artisans, women, and minorities to make them. We partner with groups like the Self Employed Women's Association (SEWA), and the Widows of Vrindavan, to create meaningful and lasting employment, and use all natural dyes and fabrics and antique traditions. With this ethos and partnerships, we focus on sustainability and create an impactful sustainable fashion line—one piece at a time.
I believe, with every essence in my body, that it has become our moral duty to live a life in which we can save our traditions, take a step back to a slower time with quality products that last longer, waste less, and create livelihoods. As industry standards have lowered their prices and thus their costing’s, paying less than minimum wage, we have chosen and continue to choose people over profits.
Paying our artisans and tailors a fair living wage and partnering with them to meet other respectful needs in our workshops is the standard by which we live.
It is not a choice but a necessity.
So accepting above we have chosen to lower our markup, to make it lower than industry standards, to enable and support our artisans and allow more of you to experience and support them also.
We work how we want to live with respect and love for the world and people around us. If you want to be part of creating a better world, sustainable fashion is for you! With being more focused on sustainability and being part of this movement you can actually make a difference in this world. And as funny as that sounds, we can all make a difference, no matter how big or how small.
‘Yesterday I was clever, so I wanted to change the world. Today I am wise, so I am changing myself.’